Audi TT 2011

This is the new 2011 Audi TT

Welcome to the world of wild cats…(kind of)

We all remember how the TT brand was created by Audi as the cute little 2 seater for people who wanted to look good and go fast (at-least pretend to go fast)

Now, Audi TT is moving fast for real and still looking good

The new 2011 TT is here

Looks:-  Basic design lines are the same as the 2nd gen TT which was first revealed in 2005, but the stance is more aggressive this time. The shoulder lines and the wheel arches are more prominent

Engine: 2.0-liter TFSI turbocharged four-cylinder with the new Audi Valvelift System, 211 bhp and 258 lb-ft of torque. Pretty impressive considering an upgrade of 11 bhp and 51lb-ft o f torque from the previous engine

Transmission: There is just one drivetrain on offer , the tried and tested S Tronic dual-clutch six-speed automatic, which will transmit power  to all four wheels via Audi’s standard Quattro all-wheel-drive system

Overall the car looks more promising than the previous one and has some extra power but still lacks the appeal that one would expect from the likes of Mercedes SLK300 and BMw’s Z4..

Audi hasn’t announced pricing for the 2011 TT as of yet, but with so few changes to the car, the price is not expected to climb much beyond current model

And this should give Audi some breathing space as the Merc SLK and BMW Z4 are significantly expensive, and if Audi positions the new TT properly, its just a matter of time when it starts clocking significant sales…

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Audi A7 Sportback

This is the concept carved by the engineers in Ingolstadt (Audi headquarters)

And its called the Audi A7 Sportback

It is supposedly being launched by the end of the year

But the real question is: Does Audi really need to rival the Porche Panamera or the Aston Martin Rapide??

The answer is no. They already have the other two ends of this market being captured by their sedans and SUV’s ,so why even think of having an extra 5 door car, with probably the same driving dynamics as the rest of the family…

Looks : The car looks obvious , it is what it should be like. Clear Audi characteristics are prominent but at the same time very repetitive

Engine options:  Supercharged 3.0-liter V6. This is what the rumors are . And going by the recent Audi history, there might even be a >500bhp option given to the customers considering the demand

All this comes to a question of whether the A7 really makes it to production. Audi may claim decent demand for this genre. But going by the current trends, there isn’t  really any room for more of these high end 5 doors

Bottomline: An un-necessary attempt to woo customers from a segment which is already crowded with awesome cars

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