Audi A7 Sportback

This is the concept carved by the engineers in Ingolstadt (Audi headquarters)

And its called the Audi A7 Sportback

It is supposedly being launched by the end of the year

But the real question is: Does Audi really need to rival the Porche Panamera or the Aston Martin Rapide??

The answer is no. They already have the other two ends of this market being captured by their sedans and SUV’s ,so why even think of having an extra 5 door car, with probably the same driving dynamics as the rest of the family…

Looks : The car looks obvious , it is what it should be like. Clear Audi characteristics are prominent but at the same time very repetitive

Engine options:  Supercharged 3.0-liter V6. This is what the rumors are . And going by the recent Audi history, there might even be a >500bhp option given to the customers considering the demand

All this comes to a question of whether the A7 really makes it to production. Audi may claim decent demand for this genre. But going by the current trends, there isn’t  really any room for more of these high end 5 doors

Bottomline: An un-necessary attempt to woo customers from a segment which is already crowded with awesome cars

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